On December 3rd, the ninth annual Spotify Wrapped was released to all platform users and producers. Popularized through various social media sites, Wrapped is a year-in-review feature that works both as a customer appreciation message and Spotify’s most widespread marketing campaign for the company. Due to its surplus in categories—such as a listener’s top artists, genres, and minutes listened—it has also become a popular way to relate and/or standout with friends and family.
“I immediately told my friend Spencer about it. We were at the gym when we figured it came out so we looked at it together,” said junior Caleb Torres.
As Spotify is the top music streaming service according to the Apple App Store, countless students at Gainesville High School are eager to share their results.
“The statistic I’m the most proud of is Steve Lacy being my number one artist this year, [he’s] definitely one of my favorites,” said junior Anderson Evans.
Many staff members are also involved with the platform and yearly announcement.
“All of my top artists this year were women, and I feel like they often get ignored or even infantilized in the music industry, so I was proud to know that I help empower these artists,” said Language Arts teacher Autumn Shade.
In addition to the same few categories shown to users previously, this year‘s Wrapped has presented a variety of new statistics that have excited users.
“The files where you were able to just look through and see some of your activity day-by-day was my favorite. It was such a concise way to go over a bunch of information that they might have missed in the Wrapped,” said junior Tristan Emanuel.
The infographics and interactive games that presented these datasets also received positive design feedback. Their refined aesthetic, described as a “visual mixtape”, used a more cohesive font and color scheme throughout the presentation, that many saw as more aligned to Spotify’s general branding.
“I really liked the visuals of the artist race with my top five. Seeing them compete with each other flowed really well with the other cool designs,” said design student junior Katie Huynh.
